Are you prepared for a last minute marketing opportunity?

Pretend for a moment that you’ve just received a call from a trade show that you’ve been wanting to attend for some time, but haven’t been able to afford. On the phone you are told “We’ve had a last minute drop out and now a stand has become available – We are prepared to offer it to you at 1/5th of the cost!”

Sure, you’d love to take them up on the offer! Only problem is – Trade show is in 2 days time and you aren’t prepared!

Last minute marketing opportunities happen all the time – Whether it be for trade fairs, events, networking groups or an opportunity to speak before a crowd.

If you aren’t prepared for these events – You may find yourself missing out on fantastic opportunities.

Consider investing in a “marketing emergency pack”

A marketing emergency pack is a collection of products that you have stored away that will allow you to make the most of every opportunity. The trick with this, is to ensure all the material isn’t date sensitive and is generic (So can be used in a variety of circumstances)

It normally includes:

- Flyers / Brochures
- Business Cards
- One or multiple Posters
- Promotional Products (Such as notepads or pens)

Don’t risk missing a great opportunity! Ensure you are prepared for a last minute marketing opportunity!