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One trick of successfully ensuring repeat business is to stay top of mind with your customers. With existing customers, you have already had the opportunity to show them your products, services and ability to meet their needs. If they were happy dealing with you, frequently they may return on their own. But in the time between orders, what if another competitor grabs their attention? Through no fault of your products or services, a loyal customer may be enticed to switch with a compelling offer or fancy flyer.

It’s often wondered by business owners if spending money on business stationery is a worthwhile investment. Do things such as professional letterheads, envelopes, with compliments slips and the like really have an effect on your bottom line and if so, to what degree?

In this post I’m going to discuss a few of the many ways that putting your logo in all the right places can not only help build relations with your clients, but also the probability that those customers will return and pass your business details on.

Not only is sending out Christmas / Seasons Greetings cards a great tradition, it lets your customers know that you value and respect them & that you want to continue doing business into the new year.

Here are 5 ways Christmas / Seasons Greetings cards can help boost your business.

A QR code (abbreviated from Quick Response code) is a specific matrix barcode (or two-dimensional code) that is readable by dedicated QR readers, smartphones, and to a less common extent, computers with webcams. The code consists of black modules arranged in a square pattern on a white background. The information encoded may be text, URL or can prompt the device to complete an action such as send a text message or make a phone call.

Author: Catriona Pollard

Printed newsletters improve communication channels with clients, share good news stories, share expertise through tips and also assist in building a database of potential customers.

Not only is it a great way to share your stories, it can also be a powerful marketing tool providing useful information to the reader while indirectly promoting your services.

Author: Jake Thomas

As I’m sure you can imagine, we come across a number of business cards each day – we see the quirky, the different, the standard and the unique. In an effort to try and out do their competitors, we find a lot of businesses thinking of different ways they can be creative to grab attention with their business cards. For the most part, this creativity is fantastic and we love being a part of it – however, there is a time and a place for creativity and most of the time, it’s not with your job title.

Author: Jake Thomas

Despite the widespread embrace of many forms of technology based advertising (such as email newsletters, blogs, social media) etc, print marketing is still an incredibly effective solution being used by many businesses to great effect.

The main question I get asked when working on printed campaigns with my customers is: How do I track ROI? Quite easily, here’s how!

Guest Author: Chris Bates of Frontbox Interactive

“There are many different ways you can source new customers, some more successful than others. But the secret of successful marketing is to have your campaigns working effectively together. To help illustrate this point, Chris Bates has generously offered to write a post on a simple, yet effective way to integrate your offline and online campaigns for better results.” – Jake Thomas @ Emroy Print

Guest Author: Belinda Weaver of Copywrite Matters

Professional copywriting really does make a difference to your marketing and while Belinda might be a little biased (as a copywriter), effective text is still of paramount importance! – Jake Thomas @ Emroy Print