One of the most misunderstood concepts I come across when dealing with clients, is their perception that their logo alone is their brand. While your logo does make up one central element of your brand, in this article I’ll cover why your brand means more than just that, and considerations to take into account when…


Return readers of my articles will know that one key element I like to focus on is campaign optimisation – implementing strategies that will result in a better return on advertising spend. Today, I’ll be explaining how to dramatically increase your response rates by using personalisation, the kind that’s a little more complex than “dear…


Buzzwords are an interesting phenomenon. They tend to start organically, referring to a very specific thing and then gradually over time their use gets adopted by more and more businesses in their advertising. This typically results in the word being so diluted, that it’s barely used in the correct context anymore, and simply just thrown…


We all know how important making a lasting first impression is with new connections and new leads, however it’s sometimes hard to work out specifically what to send that will give your introductory message a little more bang. That’s what a corporate profile is for. When done correctly, a corporate profile will boost the conversion…


We get this question a lot from our clients, whether or not they should include their social media links on their offline advertising, things like business cards, flyers, posters etc. In this article, we’ll cover how it can benefit and supplement your advertising and how it can at times, be detrimental.


Trust is a very misunderstood, yet critical component of helping to convert exposure and leads into sales. If the recipients of your marketing and advertising material don’t have a level of trust in your business, your brand, you or your staff personally, they will be much less likely to convert into paying customers. Trust does…


Every day, we print a myriad of promotional flyers, postcards, brochures, banners, etc. for our clients and as I’m sure you can imagine, we’ve seen pretty much every kind of special or promotion that businesses use to help attract attention or encourage recipients to respond to the call to action. Luckily, we have great relationships with…


One of the benefits of print advertising is if done effectively, it typically results in higher conversation rates. However, with that positive comes a potential negative, due to how print advertising is distributed or consumed, it may seem hard to measure the return on investment (ROI) for the campaign. Surprisingly though, it can be quite…


Large parts of business today are digital – emails, sending and receiving money, attending meetings, signing contracts and even some elements of networking. It makes you wonder, in this digital world is there room for the humble business card? In a nutshell, yes – and here’s why!