Every piece of advertising material you create, from a flyer to a brochure, a website, or banner advertisement should have a call to action, without question. Period. Their effectiveness is undisputed and is often the hidden ingredient that can convert a mediocre campaign into a incredibly effective one. Here’s 4 ridiculously simple tips on how to…


They say that diamonds might be a girl’s best friend; and if that’s true, graphics are equally an annual report’s best friend. As a collective, we seem to get this; yet on an individual level, not so much. Pretty much everyone knows that breaking up your text with nice, atractive images will make a document…


In visual marketing, the truism that “unseen is unsold” means that products that are not noticed will not be sold. With e-commerce ever encroaching on the market share of traditional shop fronts, it’s become increasingly important that consumers know you exist. This is particularly the case for businesses where walk ins still make up a…


You don’t need to be Sherlock Combs to know that branding is a core part of your business and its identity. The beauty industry is largely made up of service businesses, meaning that the client’s experience is everything. The quote ‘come for the dinner, stay for the show’ is quite appropriate here; a client might come to…


There’s an old Irish proverb that says you can “Put Silk on a Goat and it is still a Goat”. While this may be true in many cases, when it comes to branding, a lot can be gained by making your goat look like a million dollars, rather than letting it roam the fields, freestyle.…


If you are trying to workout whether to run a lead generation campaign or brand awareness campaign, I’ve got some news for you – you should be doing both. For many SME’s, brand awareness might not be on their marketing radar, but with a few tweaks to your campaigns, you’ll see how you can maximise your…


Think about soft drinks for a moment. Chances are the first thing that came to mind was Coca-Cola. Now think about why they’re often so prominent in your mind. The answer, is repetition. Coca-Cola, like many brands, employ repetition in their branding to enhance and retain consumer awareness. You can replicate this (with a much…


Large parts of business today are digital – emails, sending and receiving money, attending meetings, signing contracts and even some elements of networking. It makes you wonder, in this digital world is there room for the humble business card? In a nutshell, yes – and here’s why!


It should be of no surprise to learn that clients are more inclined to work with a business that they feel cares about them. So much so that according to McKinsey, 70% of buying experiences are based on how the customer feels they are being treated. Therefore, it is in your companies best interest to…


Trade shows are an excellent opportunity for businesses to meet potential clients and cement relationships. Some businesses struggle to stand out in a sea of booths, but these effective tricks will make your businesses trade show experience a success!

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