There no firm answer on how many touch points you need to convert a prospect into a customer – some estimates range from less than 5 while others claim over 20. The one thing that everyone can agree on though, is that the more prospects see your brand, advertisements and marketing message the more likely they…


You’ve printed flyers before – almost all businesses have. They are cheap, easy and effective marketing tools and you want to make sure your flyers convert more sales- you can, if they are done right. With flyers, you have a very short window of opportunity to grab the recipients attention. Here’s 5 ways to do that.


It’s a well known fact that imagery in advertising is effective, but do you know how effective? According to a study done by MIT neuroscientists we can process images seen for as little as 13 milliseconds! Unfortunately, budgets sometimes don’t allow for a professional photographer (as much as we would like them to!) so what do you…