Including your social media presence on your business card and other printed materials isn’t just a good idea – it’s essential. The real trick? Including it seamlessly and effectively. Here’s a handy guide to help you as you start to think about integrating social media with your printed material. 1) You don’t need to include all…


Every piece of advertising material you create, from a flyer to a brochure, a website or banner advertisement should have a call to action, period. Their effectiveness is undisputed and it’s the hidden ingredient that can convert a mediocre campaign into a super effective one. Here’s our 4, ridiculously simple tips on how to create a…


When developing your brand, the colours you choose to represent your business are an integral part of helping to outline how your customers should feel. Typically, colours work subconsciously and for the most part, we don’t normally feel their direct effects. That’s not to distract from their importance though.


It’s every business owners dream, raising prices but still managing to attract future sales. Why is it that some businesses can charge double or even triple the price of their competitors but still manage to maintain a constant stream of customers and turn a steady profit? By all logic, providing a great quality product, coupled…


One of the most misunderstood concepts I come across when dealing with clients, is their perception that their logo alone is their brand. While your logo does make up one central element of your brand, in this article I’ll cover why your brand means more than just that, and considerations to take into account when…


Return readers of my articles will know that one key element I like to focus on is campaign optimisation – implementing strategies that will result in a better return on advertising spend. Today, I’ll be explaining how to dramatically increase your response rates by using personalisation, the kind that’s a little more complex than “dear…


Buzzwords are an interesting phenomenon. They tend to start organically, referring to a very specific thing and then gradually over time their use gets adopted by more and more businesses in their advertising. This typically results in the word being so diluted, that it’s barely used in the correct context anymore, and simply just thrown…


We all know how important making a lasting first impression is with new connections and new leads, however it’s sometimes hard to work out specifically what to send that will give your introductory message a little more bang. That’s what a corporate profile is for. When done correctly, a corporate profile will boost the conversion…


We get this question a lot from our clients, whether or not they should include their social media links on their offline advertising, things like business cards, flyers, posters etc. In this article, we’ll cover how it can benefit and supplement your advertising and how it can at times, be detrimental.