Split testing sounds incredibly scientific, doesn’t it? Well it kind of is but it’s also a fascinating way to find out what works – and what doesn’t – with regards to your advertising activities. After all, you’re spending a decent wad of cash on paid advertising campaigns; you don’t want to just throw your money…


Word of mouth sales are the ‘holy grail’ that every business strives for, and why wouldn’t they? Consumers discuss specific brands casually around 90 times per week (source). 92 percent of people will trust recommendations from people they know (source). This represents a gold mine of sales waiting for you! When interviewed, 4 out of 5…


Over the last couple of years, social media has become an integral part of most organisation’s communications strategy. It’s used to advertise, engage and to build brand awareness. To amplify your reach and make it easier for your customers to follow you, you will want to link your social media in as many places as…


Please prepare yourself for the biggest revelation you’ll hear all day. Ready? Customers like it when you’re nice to them. Better still, they love it when you go the extra mile for them. This isn’t just basic common sense, however; according to McKinsey, 70% of buying experiences are based on how the customer feels they are…


Slogans, Mission Statements and Taglines. We all think we understand what they are, but do we really? Is McDonald’s “I’m lovin it” a tagline, or a slogan? If you guessed slogan, you would be sorely mistaken. The language we use around our brands is critical to telling its story and selling it to our customers…


If your goal is to establish brand loyalty in your customers (and why wouldn’t it be?) then you need to establish a point of difference (POD). All too often I see the same, confused look on a client’s face when I ask what should otherwise be a simple question; “What is your business’s point of difference?”.…


With Christmas less than two weeks away there’s not much else on people’s minds. Have we bought Jennifer’s copy of Super Smash Bro’s? What about Michael’s box-set of The Vampire diaries? Are either of them still even in stock??? The point is, your business is probably not at the top of their list of priorities…


Food, glorious food. In many ways, it’s a visceral experience. Sure, we eat to survive, but we also eat to socialise, to comfort, and for fun. It is with this in mind that I note that not all food is created equally. Those 50c instant noodles you ate as a poor student are *probably* not…


As we discussed last week, branding is an inescapable facet of modern life; which is why it’s so important to get it right the first time. As a business, it’s important that your branding is consistent, lest it lose its effectiveness. Think about it, Coke-a-Cola wouldn’t be nearly as recognisable if it all of a…


Branding is an inescapable facet of modern life. Everything around you, from the clothes you wear to the water you drink, has some form of branding attached to it. Brand identities are important because they help us differentiate products/services and better choose ones that most effectively cater to our needs. It’s for this reason that…

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