Food, glorious food. In many ways, it’s a visceral experience. Sure, we eat to survive, but we also eat to socialise, to comfort, and for fun. It is with this in mind that I note that not all food is created equally. Those 50c instant noodles you ate as a poor student are *probably* not…


As we discussed last week, branding is an inescapable facet of modern life; which is why it’s so important to get it right the first time. As a business, it’s important that your branding is consistent, lest it lose its effectiveness. Think about it, Coke-a-Cola wouldn’t be nearly as recognisable if it all of a…


Branding is an inescapable facet of modern life. Everything around you, from the clothes you wear to the water you drink has some form of branding attached to it. Brand identities are important because they help us differentiate products / services and better choose ones that most effectively cater to our needs. It’s for this…


If you’re anything like me, you probably have at least one email address with an inbox full of messages from businesses you vaguely remember giving your details to. Additionally, you probably read next to none of them. “Dear X”, just isn’t a compelling enough reason to read a letter, email, tweet, Instagram message, etc. But,…


In spite of our ever-growing reliance on technology to plan, organise, and generally run our day to day lives, physical calendars have not only endured, but are in fact thriving. In 2015-2016 sales for decorative and non-planning calendars increased by 8 percent; and that’s just decorative. In that same period appointment books and planners grew by…


It’s the most wonderful time of the year for what is often the worst kind of marketing. Every business in existence starts hashing out the same, tired, generic Christmas marketing content to their clients and audiences. Look, this isn’t going to be detrimental to your business (it’ll probably still help a bit- lest you be…


Okay, so bear with me… A lot of you are probably reading this / the heading and thinking “Wait, good looking products are important?!? Knock me over with a feather.” And you’d be right. In spite of this, there wouldn’t be a single graphic designer / web developer / product specialist / marketer / etc…


Every year the shock jocks and media commentators whinge that “Christmas is starting earlier and earlier every year!” and whether you agree with this or not, it goes without saying that in the business world, you need to start preparing early. Christmas is often one of the busiest periods of the year for businesses; meaning…


We all know the age-old adage, you have to spend money to make money. What that proverb doesn’t take into account however, is that you should try to spend as little money as possible (where practical) to make that money. Enter posters. Posters are an incredibly cost effective and versatile marketing tool used by businesses…


Content isn’t king. It’s the Kingdom. A recently released survey of the advertising industry has found that content marketing is well and truly here to stay. Over a third of marketers say they increased spending in 2018 compared to last year, with 53% noting they spent about the same, while only 8% said that they were…

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