Newsletters are used by businesses for a number of reasons; to help showcase new products or services, to remain top of mind with customers and most importantly, to help encourage repeat business from people who are already familiar with the brand.
While printed newsletters have always been a clever advertising tool, there has never, ever been a more lucrative time to send one out. While your competitors are excitingly refreshing their software hoping for an open rate of above 3% for their latest email marketing campaign, you can sit back in your chair and enjoy industry average open rates of above 90% for printed, addressed advertising material.
If you are short on time, that isn’t going to hamper your advertising potential. Emroy - Print & Design’s experts can handle the copywriting, design, print and distribution of the entire campaign. All you will need to invest of your time is less than an hour for a consultation.
Printed newsletters are particularly successful for:
- Hairdressing, nail and beauty salons
- Insurance providers
- Personal trainers
- Events management and caterers
- Wellness centres
- Alternative health therapy practitioners
- Performance venues (theatres, cinemas, playhouses)
- Children’s activity/play centres, daycares
- Sporting clubs, RSLs, community groups
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